AskOtto
AskOtto needed a sharp launch website that could explain a new AI-first car buying experience quickly and memorably. We built a cinematic landing page with animated interactions, a conversational product mockup, strong waitlist CTAs, and clear storytelling around replacing months of confusing research with one intelligent car-buying conversation.
Car buyers in India spend months comparing reviews, forums, dealer opinions and pricing portals
Created a focused marketing website positioning AskOtto as an AI car buying advisor
Research is scattered across dozens of browser tabs with conflicting advice
Turned the product story into a simple conversational journey: talk, research and decide
Buyers struggle to understand which car actually fits their lifestyle, budget and commute
Showcased key features like Matchmaker, Battlecards, Owner Truth, Defect Radar and Visual AI
Important signals like owner sentiment, reliability, recalls and known defects are hard to evaluate
Designed a premium dark interface with lime accents, animated car visuals and a waitlist conversion flow
Typography
Aa
Barlow Condensed
Bold condensed display font paired with clean body text and mono details for a sharp automotive-tech feel.
Color Palette
Rich Black
#050505
Otto Lime
#84CC16
Soft White
#FAFAFA
